Mike Murphy, President and CEO, founded the company in Minnesota in the late 1990's. An astute restauranteur, Murphy foresaw the trend, since his visionary idea in 1964, to "Fast-casual" for busy customers. He also recognized the inadequacy of the traditional drive-thru window service for attracting these new customers. He developed, patented, and implemented the Drive View® System in one of his own restaurants as a test location. The results were astounding.



Murphy, being an avid entrepreneur, worked on making his system as effective as possible for generating additional revenue. Now,through a nationwide licensing opportunity, he has made his patented Visual Drive-Thru System™ available to other restaurants and retail businesses.